15 december 2017

Appointed Editor-at-Large

Jimmy Neda
Odalisque Magazine
Jimmy Neda is originally from the south of Sweden, he moved to Stockholm in September 2015. Neda’s background is in PR, and celebrity and fashion styling. He loves food, especially Asian cuisine and is often spotted at Indochine in NYC when he’s on one of his frequent jaunts to The Big Apple. Neda is a social butterfly and has a large fashion based network around the globe. As Odalïsque Magazine's Editor-at-Large, he will interview interesting industry people and keep his finger on the pulse of what is hot.

21 januari 2016

Cay Bond ❤️ SALT

My dear friend Cay Bond was interviewed by Daniel Jouseff in The Culture Blog.
I was happy to make the introduction and so happy that Jouseff used the picture that I took of Cay wearing shades by SALT.
I love hanging out with her, she is funny and straight forward.
And I always learn something new from her, she knows her stuff when it comes to fashion, art and so much more.
We need more people like Cay in the fashion industry in Sweden who has the knowledge and who are not scared of voicing their opinions when they see crap in the industry.


12 januari 2016

Angelina Jolin ❤️ SALT

Dearest Angelina Jolin writes about the hot spots in Santa Barbara for PLAZA MAGAZINE.
I'm happy to read that SALT is mentioned in the article.
I introduced the high-end optical brand to Jolin in September of 2015 and she loved what she saw.

Martina Bonnier in SALT

Martina Bonnier, Editor in Chief & Fashion Director at Damernas Värld wearing the WINSLETT sunglasses by SALT.

PR by moi.

Picture by Martina Bonnier.

15 december 2015

SALT in Elle Sweden

SALT glasses in Elle Sweden magazine, November 2015.
Fashion Editor: Jenny Fredriksson
PR: Jimmy Neda ( SALT )

Winslett in Damernas Värld

Swedish fashion magazine, Damernas Värld features the Winslett by SALT as the "hot now" in November issue of 2015.
Press by yours truly for SALT.


8 december 2015

Patricia Field is Saying Bye Bye to Bowery

Every time I'm back in the city, I make sure to visit Pat's store for inspiration and to meet likes like Leo Gugu who is a fantabulous personality who works for Pat and hosts clubs.

My dear friend Ingrid worked many years for Pat as her PR Director.
I met Pat the first time in Paris at her hotel at Place de Vendome moons ago!

“I’ve enjoyed the game … but I’m getting tired,” the 74-year-old fashion icon told the Daily News. “I want to open my social life back up, and go to the gym for a swim every day. I can’t do normal things anymore, and I’m feeling it.”

Field is maybe best known for her work as "the stylist" for Sex and the city.
Her first store in the West Village opened in 1966 before she moved it to the East Village in 1971, where it remained for 30 years.
The current location is on 306 Bowery between Bleecker and Houston, opened in 2012.

Pat will continue costuming Sutton Foster and Hillary Duff on the TV Land series Younger (created by her SATC boss Darren Starr) and promises the best is yet to come.

I will truly miss this creative institution!
Patricia Field is closing her legendary store sometime in Spring 2016. 


26 september 2015

Book Launch of Mademoiselle Oiseau

Last week I attended the book launch of the lovely book Mademoisselle Oiseau.
My friend told me yesterday that Martina Bonnier the Chief Editor and Fashion Director of Damerns Värld posted this on the link below.

8 september 2015

Dior and I

Dearest Cay Bond and I attended the opening of Dior and I in Stockholm tonight.
I can strongly recommend it.
Picture by Cawa Media and event by Zap Events.

10 september 2013

Client Testimonial by Actress Kajsa Ernst

Jimmy arbetar på ett sätt som jag uppskattar.

Han har kunskap, är personlig, utgår från vem du är, vad du trivs i, och höjer det ett par grader. Och han har känsla för helheten, Du o kläderna, inte kläderna o Du, om du förstår vad jag menar...
Jimmyhar ett säkert öga och fick mig att känna mig bekväm även i obekväma situationer, som t.ex. provrum.
Dessutom har han humor, en skön tillgång!
Jag kan absolut rekommendera Jimmy.

Kajsa Ernst


Client Testimonial by Anna-Karin R.

I hired Jimmy because I felt that I looked boring and predictable and never ever had the "wow" factor. I needed new inspiration, better knowledge of how to combine different items, as well as someone to guide me through it all. So Jimmy and I met to talk, then went to my house to go through my closet, and we finally went shopping twice together. The whole experience turned out to be very useful and fun! And besides his knowledge and eye for style, Jimmy's sense of humor is a true asset!

For the second shopping day, Jimmy had really walked the extra mile, doing lots of background research, which made me come home with several fantastic items that I use all the time now. An added bonus was the photos of me in different outfits that I had tried on during the day - a terrific way for me to remember how to do it right without him by my side.

Jimmy has changed the way I shop, the way I look and how I feel about myself. Instead of being dreadful moments, mornings are now a fun time - I get to pick an exciting combination of clothes and accessories from my closet to spice up my day. And it is so much easier than before, now that I understand the concepts and what suits my body type.

Thanks to Jimmy, I can now walk into a room thinking: "hey, look at me - don't I look gorgeous today?" and even though looks are not supposed to be affecting my job performance, knowing that I look great makes me feel more confident and happy about myself the whole day.


12 december 2012

Shopping Detox

I just noticed that Hermine Coyet Ohlén, Editor in Chief of Swedish Elle Magazine, mentioned me on Elle's Webb page.
- Posted using BlogPress from my iPhone

25 oktober 2012



Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chase Crawford were among the guests at a party last night in New York to celebrate H&M’s collaboration with Maison Martin Margiela. The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, before DJ’s kept the party going into the early hours. The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.