21 januari 2016

Cay Bond ❤️ SALT









My dear friend Cay Bond was interviewed by Daniel Jouseff in The Culture Blog.
I was happy to make the introduction and so happy that Jouseff used the picture that I took of Cay wearing shades by SALT.
I love hanging out with her, she is funny and straight forward.
And I always learn something new from her, she knows her stuff when it comes to fashion, art and so much more.
We need more people like Cay in the fashion industry in Sweden who has the knowledge and who are not scared of voicing their opinions when they see crap in the industry.

Love,
J


12 januari 2016

Angelina Jolin ❤️ SALT





Dearest Angelina Jolin writes about the hot spots in Santa Barbara for PLAZA MAGAZINE.
I'm happy to read that SALT is mentioned in the article.
I introduced the high-end optical brand to Jolin in September of 2015 and she loved what she saw.

Martina Bonnier in SALT









Martina Bonnier, Editor in Chief & Fashion Director at Damernas Värld wearing the WINSLETT sunglasses by SALT.

PR by moi.

Picture by Martina Bonnier.

6 januari 2016

Georg Jensen Appoints Eva-Lotta Sjöstedt to CEO







My lovely friend is the new CEO for the Danish jewelry brand Georg Jensen.
Congrats dearest Eva-Lotta!

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Location:Ingmar Bergmans gata,Stockholm,Sverige

15 december 2015

SALT in Elle Sweden




SALT glasses in Elle Sweden magazine, November 2015.
Fashion Editor: Jenny Fredriksson
PR: Jimmy Neda ( SALT )

Winslett in Damernas Värld




Swedish fashion magazine, Damernas Värld features the Winslett by SALT as the "hot now" in November issue of 2015.
Press by yours truly for SALT.

Love,
Jimmy

8 december 2015

Patricia Field is Saying Bye Bye to Bowery








Every time I'm back in the city, I make sure to visit Pat's store for inspiration and to meet likes like Leo Gugu who is a fantabulous personality who works for Pat and hosts clubs.

My dear friend Ingrid worked many years for Pat as her PR Director.
I met Pat the first time in Paris at her hotel at Place de Vendome moons ago!

“I’ve enjoyed the game … but I’m getting tired,” the 74-year-old fashion icon told the Daily News. “I want to open my social life back up, and go to the gym for a swim every day. I can’t do normal things anymore, and I’m feeling it.”

Field is maybe best known for her work as "the stylist" for Sex and the city.
Her first store in the West Village opened in 1966 before she moved it to the East Village in 1971, where it remained for 30 years.
The current location is on 306 Bowery between Bleecker and Houston, opened in 2012.

Pat will continue costuming Sutton Foster and Hillary Duff on the TV Land series Younger (created by her SATC boss Darren Starr) and promises the best is yet to come.

I will truly miss this creative institution!
Patricia Field is closing her legendary store sometime in Spring 2016. 

Love,
Jimmy


4 november 2015

H&M Balmanation VIP Event









Picture from ELLE Sweden










I attended the H&M x Balmain VIP event tonight in Stockholm.
We shopped away and enjoyed cold champagne and lobster rolls. Evfa Attling and Icona Pop were among the fashion crowd and other media personalities.
My favorite moment was when Titiyo sang, she's truly a star!




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26 september 2015

Book Launch of Mademoiselle Oiseau




Last week I attended the book launch of the lovely book Mademoisselle Oiseau.
My friend told me yesterday that Martina Bonnier the Chief Editor and Fashion Director of Damerns Värld posted this picture and post on the link below.
mademoiselle

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25 september 2015

Stay Blue - Cubus

I was invited by Spalt PR to attend a preview of Cubus Stay Blue collection. You will find the new collection in stores by next week.



























During the event Cubus jeans designer talked about women washing their jeans to often because they want to keep the tight and right fit. Now with the new solution you don't have to do that, thanks to this new amazing premium fabric and color method. Compare the new method with the old one(see picture above).
Both pair of jeans are washed 50 times.
I asked him about sustainability and he told me that they will work on a organic jeans collection for Spring 2016.

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16 september 2015

It's confirmed: Chanel is opening in Stockholm




The house of Chanel has confirmed that they are opening in Stockholm, Spring of 2016.

Address: Birger Jarlsgatan 7.


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15 september 2015

Molton Brown Vintage 2015













I had the pleasure to attend the press lunch for Molton Brown's new limited edition collection, Vintage 2015 with elderflower, held at Berns spegelsal.

It was inspirational listening to Nigel C. Brown the Global Vice President of Molton Brown.

"The sparkle of that very special moment is captured in the fragrance thanks to fizzy, uplifting top notes of grapefruit and mandarin married to an elegant floral heart of petitgrain and English elderflower and in the base, a symphony of warm tonka bean and sophisticated vetiver."

I couldn't have described it better and I personally love the citrusy scent and I'm always a big fan of elderflower.
Think London via Champagne-Ardenne.

Vintage 2015 With Elderflower Collection launches in November #AChristmasVintage

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8 september 2015

Dior and I







Dearest Cay Bond and I attended the opening of Dior and I in Stockholm tonight.
I can strongly recommend it.
Picture by Cawa Media and event by Zap Events.

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